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    The Business CommunicationThe Business Communication
    Home » Introduction » Models of Communication – Types of Communication Model

    Models of Communication – Types of Communication Model

    By Masudur Rashid14 Comments6 Mins Read Introduction
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    There are many models of communication developed by noted theorists of different disciplines. Among the theorists; Aristotle, Lasswell, Shannon, Weaver, McLuhan, MacLean, Rileys, Westley, Gerbner, Rothstein, Schramn, Berlo, Osgood, Johnson, Cherry are the renowned ones. Some important and well-known models of communication are discussed below:

    1. Aristotle’s model of communication:

    Aristotle, the well known Ancient greek thinker, unveiled an operation involving oral communication within his/her creating 3 hundred years prior to the birth involving Christ. The Aristotle model of communication is regarded a worthy inside analysis involving modern-day communication interaction. He articulates of any communication practice consisting of a new loudspeaker, a message and also a listener. The Aristotelian model of communication can be as follows:

    Aristotle’s Model

    Aristotle pointed out that the person at the end of communication process plays the key role to whether or not effective communication takes place.

    2. Lasswell’s model of communication:

    Harold Lasswell, a political scientist, designed a communication exchanges type mixing the main elements of communication exchanges. His model became widely discussed especially during the 1940s. He or she expressed the actual type because it defines, “Who affirms exactly what, in which funnel, to be able to which, in doing what effect. ” Which means, Lasswell’s style of verbal exchanges consists of several parts – Sender (who), Message (what) in addition to receiver (whom).

    Lasswell included solely the actual component of social interaction channel. The majority of modern-day theorists talk about these several areas of the actual communication procedure by employing diverse terminology. The particular Lasswell’s nature of communication can be found beneath:

    Lasswell's Model

    3. Shannon Weaver Model of Communication:

    The United States applied mathematician Claude Shannon and also Industrial engineer Warren Weaver produced a new mathematical theory regarding conversation within 1949 although working at bell Mobile phone Laboratories in the United States. Afterward his / her style has grown to be well-known as the “information theory of communication.” Shannon and Weaver’s style are commonly recognized because the course from which this kinds of communication studies started from has exploded.

    Shannon along with Weaver product contains the subsequent 5 things:

    • A data source, which usually yields an email
    • Some sort of transmitter, which encodes the particular communication into indicators
    • Some sort of sales channel; to be able to which usually indicators usually are taken for  symbolic signs
    • Some sort of receiver, which ‘decodes’ (reconstructs) the particular communication from the indication
    • Some sort of desired destination, in which the communication occurs within the organizational structure.

    In these interactive models, they indicated a sixth element, “noise” as a dysfunctional factor. The model is shown below:

    Shannon and Weaver Model

    Advantages of Shannon and Weaver’s model: The strengths of Shannon and Weaver’s model are:

    • Simplicity
    • Generality and
    • Quantifiability

    Such advantages made this model attractive to several academic disciplines and in other kinds of communication including vertical communication; either upward communication or downward communication, general linear communication, and horizontal communication within the social structure.

    4. Schramm model of communication:

    Wilbur Osgood-Schramm, the well-known communication theorist, designed an easy devices communication model in his book “The course of action in addition to Effects involving Mass Communication.”

    Within the product, Schramm found because Aristotle would, of which communication usually requires about three elements-the resource, this communication plus the desired destination. Ultimately, the original source encodes a communication, in addition, to direct that to its desired destination via some programmers, in which the message is usually obtained in addition to the code and the receiver is left to decode the message in interpersonal communication to determine its meaning. The product of the Osgood-schramm model really comes after:

    Scharamm's Model

    5. Riley & Riley Model of Communication:

    John W. Riley and Matilda White Riley, a husband and wife team of sociologists pointed out the importance of the sociological view in communication. They developed a model using social sciences phenomenon to illustrate sociological implications in communication. The model is shown below:
    Rileys' Model

    The model indicates the communicator (C) emerges as part of a larger pattern , who sends messages in accordance with the expectations and actions of other persons and groups within the same social structure. it is also true in the case of the receiver (R) in the communications process. In addition, both the communicator and receiver are part of an overall social system. The model clearly illustrates that communication is a two-way process.

    6. Berlo’s SMCR Model of Communication:

    David K. Berlo, a communication theorist and consultant developed a model named S-M-C-R model of communication in 1960 in his book “The process of communication”. Berlo pointed out the importance of the psychological view in his communication model. The four parts of Berlo’s S-M-C-R model are S = Source, M = Message, C = Channel and R = Receiver. The model is as follows:

    Berlo's S-M-C-R Model

    The elements of Berlo’s model are discussed below:

    Source: The first element of Berlo’s communication model is the source. All communication must come from some sources. The source might be one person, a group of people or a company. Several things determine how a source will operate in the communication process such as:

    • Communication skills like abilities to think, write, draw and speak.
    • Attitudes toward audience, the subject matter etc.
    • Knowledge of the subject, the audience and the situation.
    • Social background, education, friends, salary, popular culture etc.

    Message: Message is the information, views or thoughts to be sent by the source. The source must choose the code or language for sending the message.

    Channel: The channel is the method such as telegraph, newspaper, human communication,  radio, letter, poster or other media through which the message will be transmitted.

    Receiver: Receiver is the final element in the one-way communication process. The receiver is the audience of the message. They also give positive feedback or negative feedback to the sender in a two-way communication system.

    7. Contemporary model of communication:

    The modern-day style of communication features developed primarily from the early on work associated with Shannon along with Weaver along with Schramm. These experts have been related to expounding on the process of communication in a way that may be useful in most situations.
    Contemporary or Modern Model of CommunicationOff their work, the ultra-modern, as well as a modern-day style of communication, developed. The normal regions of a modern-day style of communication incorporate communicator, encoding, information, moderate, recipient, decoding, and suggestions along with sounds.

    Communication Model Communication model types Types of communication model
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    Masudur Rashid
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    👋 Hi, I am Masudur Rashid. I studied Management (Honors and Masters) but my real passion has always been Business Communication. Through this blog, I share simple tips, lessons, and resources to help students and professionals communicate with confidence.

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    View 14 Comments

    14 Comments

    1. Victoria Denis on March 18, 2016 3:45 pm

      thank your so much.

      Reply
    2. Owoidehe bassey on March 19, 2016 5:29 am

      Its quite interesting & i love it

      Reply
    3. Attah,Blessing on April 12, 2016 4:25 am

      I so much appreciate the poster of these analyze models.

      Reply
    4. owowo victory on July 1, 2016 9:46 am

      I want to extremely appreciate the writer for the knowledge he/she has really shared with me. God really bless you

      Reply
    5. Nnaji emmanuel on November 13, 2016 4:02 am

      What about interactional and transactional model

      Reply
    6. Amadiifeanyi IfeanyiAmadi on February 26, 2017 3:24 pm

      Communication model is Clare to me now

      Reply
    7. Veronicah on April 13, 2018 4:00 am

      Very helpfull but you left out the HUB model of communication.

      Reply
      • sakeef on January 24, 2019 7:37 pm

        yes I too need to know HUB model

        Reply
    8. Tracy kartel on August 20, 2018 11:47 am

      Thank u for these good models

      Reply
    9. Rushdah on September 22, 2018 6:14 pm

      I need to know about HUB model.,stength and weaknesses

      Reply
    10. Rey Mark Migullas on December 31, 2018 8:37 am

      whats the source of this site? may i know the author? thank you for the response.

      Reply
      • The Business Communication on December 31, 2018 11:00 am

        Hello Mark,

        Thanks for commenting here. This website content was written by Masudur Rashid & Ornov Chowdhury Bappi.

        Reply
    11. IAN on May 18, 2019 9:10 pm

      Loved it helps scholars a lot.
      Rich knowledge.keep the good job lit

      Reply
    12. Jade on September 25, 2021 11:05 am

      May I know the similarities of the models?

      Reply
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