Mass communication is usually a one-way flow of information. The effectiveness of this communication primarily depends on the sender of the message. In order to make mass communication effective, the sender should fulfill the following perquisites. Appropriate Planning: Successful...
The scope of mass communication is very pervasive. All aspects of modern society like entertainment, economics, politics, education, science, religion, charities, agriculture, and transportation fall within the scope of mass communication. With the advancement of human civilization and technology,...