Principles of communication

Principles refer to the proven guidelines that are followed in performing jobs so as to attain predetermined objectives. Success of organizations largely depends on effective communication. For the purpose of effective communication, some principles or guidelines should be followed. The followings are the guiding principles in ensuring effective communication:

  1. Clarity: Clarity of message is an important principle of communication. In order to make the message clear to the receivers, the message should be organized by using simple language. The sender must convey the message clearly and confidently so that the receiver can easily understand the message clearly and confidently so that the receiver can easily understand the meaning of the message.
  2. Objective oriented: The language of communication should reflect the intention of the sender. Integration between the sender’s intention and the language used in communication certainly improves the quality of the communication. Any controversy between them may distort the whole communication process.
  3. Brevity: The message should be as brief as possible. Here brevity means compiling the message with limited words and sentences. If this principle is followed, both sender and receiver can save time and cost.Principles of communication
  4. Completeness: In presenting information, principle of completeness should be followed. Communication becomes incomplete if partial information is presented. Therefore, the sender should give sufficient information so that the message is complete.
  5. Consistency: Every communication must be purposeful and should be related to a particular subject. Therefore, the message must be consistent and pertinent to the purpose of communication. Any message conflicting to the purpose will affect negative the communication process.
  6. Explanation of message: Necessary explanation of the message should be given to make it clear and easy. It helps the readers to understand the inner meaning of the message.
  7. Cleanliness and correctness: In written communication, the message should be written clearly and correctly. Clear handwriting, correct grammar and punctuation are essential requirements of effective written communication. In oral communication, message should also be delivered clearly.
  8. Use of simple language: Special attention should be given in using language in communication. Good communication always uses simple, direct and appropriate languages. So for better communication ambiguous and complex words, misleading non-verbal cues, technical words and jargon, poetic words should avoided.
  9. Adequate preparation: Adequate preparation should be taken while communicating through letter, report, memo and speech. Preparation will enhance the quality of the message.
  10. Attention: Another important principle of communication is to pay attention to the message by both sender and receiver. This increases the accuracy of delivery by the sender and reception by the receiver.
  11. Use of informal channels: communication only through normal channels may reduce its effectiveness. Hence, informal channels should be used along with the formal ones.
  12. Mutual feeling: The parties involved in communication must have felling for each other. This enhances their interest and attention toward the communication message.
  13. Self-confidence: The communicator should have self-confidence to the communication message. Otherwise, he will not be successful in communication.
  14. Reason-ability: Communication should be based on logic and reason rather than assumption and intuition.
  15. Following feedback process: Communication should have the provision of feedback. In the absence of feedback, communication will be one-way and might be incomplete.


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