Author: Masudur Rashid

You might be standing in front of a room saying, “I am fully confident in this plan.” However, your arms are crossed tightly across your chest. You are looking at the floor. You are shuffling your feet. What is your audience going to believe? They will not believe your words. They will believe your body. Your verbal message says “confidence,” but your non-verbal message screams “fear.” In the world of business, we often obsess over finding the perfect words. We write scripts. We memorize stats. Yet, we forget that our body is broadcasting a signal 24/7. Research by Professor Albert…

Imagine you are the captain of a massive ship. You are sailing through foggy waters. You cannot see the rocks, the other ships, or the storm ahead. Would you feel safe? Probably not. Running a business without a market report is exactly like that. You are moving forward blindfolded. In the world of business communication, information is power. A well-written market report gives you that power. It tells you where the market is going. It warns you about competitors. Above all, it helps you make smart decisions with your money. But here is the catch. Not all reports are the…

Downward communication is the communication where information or messages flows from the top of the organizational structure from the bottom of the organizational structure. Downward communication occurs when information flows down the hierarch form superiors to subordinates. This type of communication may forms such as staff meetings, company newsletter, company policy statement, information memos, e-mail, face-to-face contact, orders, instruction etc. some important definitions of downward communications are given below: According to Bartol along with Martin, “Downward communication is a verticla communication which streams style an increased levels to help more than one cheaper levels within the organization. ” According to…

Imagine applying for your dream job. You send your resume, but so do a hundred other applicants. What will make you stand out? The answer often lies in your business cover letter. This short document introduces you, highlights your skills, and persuades the employer to look at your resume with more interest. While resumes list facts, cover letters tell stories. They bridge the gap between you and the employer by showing not just what you have done, but why you are the right fit. In this article, we will explore what a business cover letter is, why it matters, how…

Have you ever wondered how information travels from a company’s CEO to the employees at the lowest level? That’s the magic of downward communication. It’s the lifeline that connects the top management with the people who keep the organization running every single day. In simple terms, downward communication is the process where messages flow from higher authorities to lower levels in the organizational hierarchy. It helps managers instruct, guide, and motivate their teams. However, like all communication styles, it comes with its own set of advantages and disadvantages. In this article, we’ll take a deep dive into this fascinating topic,…