Author: Masudur Rashid

Organizational communication is the exchange of information, ideas, and views within and outside the organization. Organizational communication indicates communication not only in business but also in hospitals, churches, government agencies, military organization, and academic institutions. Every organization whether business or non-business has some specific goals and stakeholders. Attainment of those goals depends on successful communication with the respective stakeholder groups. Therefore, communication is considered as the part and parcel of any organization. Some prominent definitions of organizational communication are quoted below: According to Goldhaber: “organizational communication is defined as the flow of messages within a network of interdependent relationships.” William Scott…

If you think sales letters are old-fashioned, think again. Despite the rise of social media ads and automated email funnels, the business sales letter is still alive and kicking. Why? Because nothing beats a well-crafted message that feels personal, persuasive, and professional. Think about it. A sales letter is not a flashy ad or a quick tweet. It is a carefully written piece of communication designed to convince someone to take action. That action could be buying a product, trying a service, or simply considering your brand in the future. In this article, we will explore what sales letters are,…

The letter written by the employer requesting the selected candidates to join in a specific job position is known as appointment letter. Appointment letter is also called “job offer letter” or “job letter” or “letter of appointment”. When people apply for jobs, they will undergo a interview process. At the end of the interview process, some job candidate are finally selected for the job. Once the selection process is over, the employer sends appointment letter to the list of candidates who have successfully completed the selection process. Through this job appointment letter, the employer informs the candidate that he or…

A resume is a summary of one’s identification, qualification and intended career path. It is a formal arrangement of one’s personal inventory. In other words, resume can be defined as a written statement that includes a person’s personal data, education and employment background, etc. it is also known as “curriculum vitae”, “CV” “qualifications document”, or “qualification brief”. It acts as an advertisement for a person’s qualifications and stimulates the potential employers to call the person to the interview. Murphy and Hildebrandt defined, “Curriculum Vitiate is a document labeling one’s qualifications and career path.” In the opinion of Bovee, Thill and…

Market reports may be of different types in terms of products, structure of the reports and nature of the users of the reports. For convenience, market reports are mainly classified into the following three categories: Market report based on product and service Market reports based on organization and Market report based on time. Market reports based on product and service These types of market report can also be classified into the following three categories. Market report on industrial goods: Industrials goods are those that are not used in consumption but used in producing consumer goods. When reports are prepared to…