Horizontal communication occurs between people occupying the same positions in the organization hierarchy. It helps to share ideas, information, wishes and attitude between peers and colleagues. It also promotes mutual understanding and ensures cross-functional coordination. The following points highlight the importance of horizontal communication: Importance of Horizontal Communication Co-ordination of activities: Organizational activities are grouped […]
What is Upward Communication? Media or ways of upward communication
When information flows from subordinated to superiors, it is called upward communication. The purpose of upward communication is to provide information to the managers form subordinates. Through this communication, subordinates convey their opinions, suggestions, complaints, etc. to their superiors. The lower-level employees initiate up-ward communication and the message ultimately reaches to the upper-level management. It […]
Advantage And Disadvantages of downward communication
Advantage or merits of downward communication Downward communication benefits the organization in many different ways. Through this communication, superior provide necessary information and directives to the subordinates. The major advantages of downward communication are highlighted below: Delegating authority and responsibility: Delegation means entrusting the subordinates with some responsibilities along with due authority. It is essential […]
Objectives of downward communication
Downward communication mainly aims at providing subordinates with the goals, policies, and procedures of the company along with the instructions, orders, and directions of the superiors. In the following the main objective or purposes of downward communication are discussed: To inform the subordinates: The prime objective of downward communication is to communicate organizational goals, plans, […]