Author: Masudur Rashid

The channels or methods or oral communication may be classified broadly in two categories non-mechanical channels and mechanical channels which are described below: Non-mechanical channels Conversation: conversation means informal discussion among the people. When one person discusses his views, opinions to another person and exchanges their views in the presence of both then it is called face to face conversation. It also includes a face-to-face discussion on a particular issue. In this method, both the information receiver and sender can exchange their views freely and fairly. Interview: It suggests a meeting between two or more persons for the purpose of…

Mass communication serves public messages quickly to a large number of people who are far away from the source of information. The scope of mass communication is very extensive and it deals with a variety of objectives. Its significant objectives of Mass Communication are discussed below: To inform people The most fundamental objectives of mass communication are to provide information to mass people. Information of mass communication may be related to education, weather, sports, products and services, public holidays, festivals, recreation, and entertainment. To build public opinion Another important objective of mass communication is to create public opinion on any…

When messages or information is exchanged or communicated is orally is called oral communication. It is a word-based communication system but in oral form. Most of the time, we use oral communication. Executive spends 60 to 90 percent of their time talking to people. Face to face conversations, group discussions, counseling, interview, radio, television, telephone calls, etc. is used to express meaning in oral communication. Some definitions of oral communication are as follows: What is oral communication According to Ricky W. Griffin, “Oral communication takes place in face-to-face conversations, group discussions, telephone calls and other circumstances in which spoken word…

Communication is the process of exchanging information between two or more parties. In this process, one party transmits message by using a medium and the other party receives the message.  In the communication process, information flows from sender to receiver. In order to make communication effective, the sender should know the reaction of the receiver. When the receiver sends back his response to the sender in connection with the message received, it is called two-way communication. Through two-way communication, parties can exchange their views, attitudes, feelings, new, messages information, data etc. Many authors defined communication in various ways. Some of…

Have you ever seen how a company interacts with the public, handles media, or replies to customer questions? That process is called external communication. It is the way organizations connect with the world outside their walls. In simple terms, external communication means sharing information between a business and people who are not part of it — like customers, suppliers, investors, or the government. It helps the company build trust, share its values, and promote its goals. Let’s explore what external communication is, why it is important, and what objectives guide it. Understanding External Communication Every organization exists within a network…