Mass communication serves public messages quickly to a large number of people who are far away from the source of information. The scope of mass communication is very extensive and it deals with a variety of objectives. Its significant objectives of Mass Communication are discussed below: To inform people The most fundamental objectives of mass […]
Essentials for Successful Mass Communication
Mass communication is usually a one-way flow of information. The effectiveness of this communication primarily depends on the sender of the message. In order to make mass communication effective, the sender should fulfill the following perquisites. Appropriate Planning: Successful mass communication requires appropriate planning about what, who, whom to be communicated. This will guide the […]
Functions of a Private Secretary
It is impossible to formulate a specific list of functions of private secretary. The functions of a private secretary mainly depend on the nature of his employer’s business. He has to perform as he is asked by his master. However, the following functions are generally performed by the private secretaries: Routine Office Works: Private Secretaries […]
Characteristics of Mass Communication
Mass communication is very similar to other forms of communication. It involves people, messages, channels, noise, etc. However, it possesses the following special characteristics or features in addition to the characteristics of mass communication Large number of audiences: The most important characteristic of mass communication is that its audiences are relatively large. Audiences of mass […]
Overcome the Communication Barriers in Business
The following measures can be taken to overcome the communication problems that exist in the business enterprises of any country: Developing a flat organization structure In modern time, organizations prefer flat structure too tall one. Flat structure has fewer heretical levels that reduce the communication gap between superiors and subordinates. Therefore, business enterprises in any […]