Communication is the exchange of information, news, ideas, feelings, and views between persons. In the process of communication, information flows…
There are many models of communication developed by noted theorists of different disciplines. Among the theorists; Aristotle, Lasswell, Shannon, Weaver,…
Downward communication is the communication where information or messages flows from the top of the organizational structure from the bottom…
On the basis of nature, time and importance of the message that will be sent, media of communication will be…
Practically in downward communication system, the upper level acts as message sender and the lower level acts as message sender…