Downward communication mainly aims at providing subordinates with the goals, policies, and procedures of the company along with the instructions, orders, and directions of the superiors. In the following the main objective or purposes of downward communication are discussed: To inform the subordinates: The prime objective of downward communication is to communicate organizational goals, plans, […]
Types of Communication
Essential Elements of Downward Communication
Downward communication is the most effective way to direct, supervise, and guide the employees for attaining organizational goals. Success of downward communication depends on some factors or elements that are discussed below: Adequate knowledge of managers: managers should acquire adequate knowledge on the objectives, plans and policies of the organization. If managers are well informed […]
Advantage and Disadvantage of Vertical Communication
Advantage of vertical communication Vertical communication occurs when information flows in vertical direction up to down and down to up within an organization. Thus, upward and downward communication together makes vertical communication. The merits or reasons of vertical communication are mentioned below: Bringing the people into the communication network: Vertical communication brings all the people […]
What is vertical communication? Types of vertical communication
Within an organization when communication occurs among persons of different positions, stage system vertical communication. It is a kind of internal communication. In this type of communication, information moves completely and from bottom to top. When information moves all the way through or from superiors to subordinates, it really is known as downward communication. On […]
Different Types of Communication – The Business Communication
Communication is the exchange of information, news, ideas, feelings, and views between persons. In the process of communication, information flows from sender to receiver. Organizations are mainly concerned with two types of communication. These are internal communication and external communication. Internally, communication occurs horizontally and vertically. Moreover, these communications may occur formally and informally. The […]