Advantage or merits of downward communication Downward communication benefits the organization in many different ways. Through this communication, superior provide necessary information and directives to the subordinates. The major advantages of downward communication are highlighted below: Delegating authority and responsibility: Delegation means entrusting the subordinates with some responsibilities along with due authority. It is essential […]
Disadvantages of downward communication
Advantages and disadvantages of downward communication
Practically in downward communication system, the upper level acts as message sender and the lower level acts as message sender and the lower level acts as receiver of the message. Some advantages of downward communication system are as follows: Advantages of downward communication: Increase efficiency: Necessary instructions are sent to subordinates and they perform their […]