Meaning of Organizational Communication

Organizational communication is the exchange of information, ideas, and views within and outside the organization. Organizational communication indicates communication not only in business but also in hospitals, churches, government agencies, military organization, and academic institutions. Every organization whether business or non-business, has some specific goals and stakeholders. Attainment of those goals depends on successful communication with the respective stakeholder groups. Therefore, communication is considered as the part and parcel of any organization. Some prominent definitions of organizational communication are quoted below:

According to Goldhaber, “organizational communication is defined as the flow of messages within a network of interdependent relationships.”

William Scott defined, “organizational communication is a process which involves the transmission and accurate replication of ideas ensured by feedback for the purpose of eliciting actions which will accomplish organizational goals.”
At last, we can conclude that organizational communication is the exchange of formation with the internal and external stakeholders of an organization. It is not only concerned with the effectiveness of the individual communication, but with the role of communication in contributing to the effective functioning of the organization. Organizational communication entices communication in all types of organizations.
Forms of Organizational Communication

From a broader perspective, organizational communication takes three different forms such as:
1. Internal operational communication,
2. External operational communication and
3. Personal communication

These three forms of organizational communication are highlighted below:

Internal operational communication: Communication that occurs for carrying out operations of the organization is known as internal operational communication. Internal members of the organization such as workers, managers, board of directors, member of trade unions etc. are the participants of internal communication. This type of organizational communication takes the form of oral and written. Oral communication occurs through face to face conversation, telephone, meeting etc. Written communication is done through orders, instructions, reports, memos, letters etc. In modern time, many organizations provide intranet facility for internal electronic communication.
External Operational Communication: Communication with the external parties or groups is known as external operational communication. External parties include customers, suppliers, government agencies, regulatory authority, local community, special interest group and general public.
Personal Communication: Communication that occurs for exchanging personal information, ideas and feelings rather than business related information is termed as personal communication. Not all communication that occurs in business is personal.


Share this article!

Speak Your Mind