When messages or information is exchanged or communicated is orally is called oral communication. It is a word-based communication system but in oral form. Most of the time, we use oral communication. Executive spends 60 to 90 percent of their time talking to people. Face to face conversations, group discussions, counseling, interview, radio, television, telephone calls, etc. is used to express meaning in oral communication. Some definitions of oral communication are as follows:
According to Ricky W. Griffin, “Oral communication takes place in face-to-face conversations, group discussions, telephone calls and other circumstances in which spoken word is used to express meaning.”
According to Bovee and others, “Oral communication expresses ideas through the spoken word.”
According to S. K. Kapur, “Oral communication takes place when spoken words are used to transfer information and understanding form on person to another.”
So, oral communication is the process in which messages or information is exchanged or communicated within the sender and receiver through the word of mouth.
Principles of oral communication
The principles of oral communication are discussed below:
- Clear pronunciation: Clear pronunciation of message sender in the main factor or oral communication. If it is not clear, the goal of the message may not be achieved.
- Preparation: Before communicating orally the speaker should take preparation both physically are mental.
- Unity and integration: The unity an integration of the speech of the message sender is a must for successful oral communication.
- Precision: Precision is needed to make oral communication effective. The meaning of the words must be specific.
- Natural voice: The speakers must not fluctuate at the time of oral communication. On the other hand, the artificial voice must be avoided.
- Planning: Organized plan is a must for effective oral communication. The speaker should take a proper plan for delivering speech.
- Simplicity: The speaker should use simple understandable words in oral communication. It should be easy and simple.
- Legality: The speaker’s speech should be legal and logical at the time of oral communication.
- Avoiding emotions: At the time of oral discussion, excessive emotions can divert a speaker from main subject. So, the speaker should be careful about emotion. The speech must be emotionless.
- Acting: Many people lose concentration after listening for a few minutes. So speech must be emotionless.
- Efficiency: Speaker’s efficiency and skill is necessary for effective oral communication.
- Vocabulary: Words bear different meanings to different people in different situations. In oral communication, a speaker should use the most familiar words to the receiver of the message to avoid any confusion in the meaning of the words.