Although organizations extensively use downward communication, effectiveness and success of this communication are hindered by some factors. These factors are discussed below: Incompleteness Sometimes it is observed that executives send message to their subordinates without any explanation and clarification. As a result, the subordinates cannot understand the accurate meaning of the message and often confuse […]
Types of Communication
Functions of Mass Communication – The Business Communication
Mass communication serves public messages quickly to a large number of people who are far away from the source of information. The scope of mass communication is very extensive and it deals with a variety of objectives. Its significant objectives of Mass Communication are discussed below: To inform people The most fundamental objectives of mass […]
Agencies of Mass Communication
Mass communication agencies are those organizations or bodies that collect and gather information from various sources and disseminate that information to a large number of audiences by using appropriate media. The important agencies of mass communication are discussed below: Press association Press association collects various news, pictures, photographs, etc. from different sources and disseminate them […]
Kinds of circular letter | Features of circular letter
Circular letters are prepared for circulating business and non-business messages. Thus, it seems that circular letters can be of the following two types: Trade circular letter: When a circular letter is prepared and distributed for circulating any business-related message, it is known as trade circular letter. Its main objective is to circulate business information like […]
How Informal Communication Spreads Rumor?
Informal communication will not follow almost any basically known rule, regulation, and technique. It really is self-sufficient in management manage. Informal communication develops with family, club, religious place, and marketplace and inside the playground. It may take the design of conversation as well as gossiping based on the individual and sociable relationship on the celebrations […]