Agencies of Mass Communication

Mass communication agencies are those organizations or bodies that collect and gather information from various sources and disseminate that information to a large number of audiences by using appropriate media. The important agencies of mass communication are discussed below:

Press association: Press association collects various news, pictures, photographs etc. from different sources and disseminate them though newspapers, periodicals, television, radio and other news agencies. Bangladesh sangbad Sangstha (BSS), Eastern News Agencies (ENA), Press Trust of India (PTI) etc. are the examples of press association.

Syndicate of reporters: The syndicates of reports supply their collected background information, photograph and movies on various subjects, statements, entertainment features etc to newspapers, television and radio.

mediaAdvertising agencies: Advertising agencies refer to the organizations whose function is to design advertisement for different business firms for broadcasting in different mass media like radio. Television, newspaper etc. Ad com, ad Sign, Wonder sign, Bitopi, Benchmark, care ad, dui shlik, Market edge etc. are some of the advertising agencies in Bangladesh.

Advertisement department of organization: In much large organization, there are separate advertisement departments to promote their own products in the market.

Public relation connecting firm: These firms circulate information of their client organization through various media as directed by the concerned clients.

Research individuals or groups: Researches evaluate the impact and outcomes of the collected information and advise the client to forward on more effective way for hearing or getting information.

Information ministry: On behalf of the government, information ministry collects information from different local and international sources and if necessary circulates that information to the audiences concerned.

Syndicate of reporters: The syndicates of reports supply their collected background information, photograph and movies on various subjects, statements, entertainment features etc to newspapers, television and radio.

Public relations department: Public relations department of large organization act as the source of company information and collects information from different sources. This department also circulates information to outsider parties.

Facebook Comments

Share this article!

Speak Your Mind

*