Agencies of Mass Communication

Mass communication agencies are those organizations or bodies that collect and gather information from various sources and disseminate that information to a large number of audiences by using appropriate media. The important agencies of mass communication are discussed below:

Press association

Press association collects various news, pictures, photographs, etc. from different sources and disseminate them through newspapers, periodicals, television, radio, and other news agencies. Bangladesh sang bad Sangstha (BSS), Eastern News Agencies (ENA), Press Trust of India (PTI), etc. are the examples of the press association.

Syndicate of reporters

The syndicates of reports supply their collected background information, photograph and movies on various subjects, statements, entertainment features, etc to newspapers, television, and radio.

media

Advertising agencies

Advertising agencies refer to the organizations whose function is to design advertisement for different business firms for broadcasting in different mass media like radio. Television, newspaper, etc. Ad com, ad Sign, Wonder sign, Bitopi, Benchmark, care ad, dui shlik, Market edge, etc. are some of the advertising agencies in Bangladesh.

Advertisement department of organization

In much large organization, there are separate advertisement departments to promote their own products in the market.

Public relation connecting firm:

These firms circulate information of their client organization through various media as directed by the concerned clients.

Research individuals or groups

Researches evaluate the impact and outcomes of the collected information and advise the client to forward on more effective way for hearing or getting information.

Information ministry

On behalf of the government, information ministry collects information from different local and international sources and if necessary circulates that information to the audiences concerned.

Syndicate of reporters

The syndicates of reports supply their collected background information, photograph and movies on various subjects, statements, entertainment features, etc to newspapers, television, and radio.

Public relations department

Public relations department of large organization act as the source of company information and collects information from different sources. This department also circulates information to outside parties.

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