The Effectiveness of Downward Communication

Although organizations extensively use downward communication, effectiveness and success of this communication are hindered by some factors. These factors are discussed below:

Incompleteness

Sometimes it is observed that executives send message to their subordinates without any explanation and clarification. As a result, the subordinates cannot understand the accurate meaning of the message and often confuse what to do. In such a situation, downward communication cannot reach its goal.

Suspecting Attitude

It is normal phenomenon that subordinates always suspect and distrust their superiors. Consequently, they always hesitate whether to abide by the instructions of their superiors. This also hindered the success of downward communication.

Confident Hispanic manager meeting with office workers
Confident Hispanic manager meeting with office workers

Lack of idea from who to receive information

Subordinates should be directly supervised by one superior. But in some cases, due to complexities in organization structure, the subordinates do not know how is their supervising boss, from whom they will receive orders and instructions. This also hampers efficacy of downward communication.

Neglecting attitudes of executives

Sometimes top-level executives send information to the lower-level subordinates by neglecting the immediate subordinate. This subverts the organization structure and creates future problem in smooth flow of information of downward communication.

Finally, we can conclude that attention should be given to the above-stated factors to make downward communication effective and successful.

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3 COMMENTS

  1. thanx for the disadvantages bt you wrote the effectiveness of top down communication, although not a single was mentioned

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