Downward communication mainly aims at providing subordinates with the goals, policies, and procedures of the company along with the instructions, orders, and directions of the superiors. In the following the main objective or purposes of downward communication are discussed: ...
Downward communication is the most effective way to direct, supervise, and guide the employees for attaining organizational goals. Success of downward communication depends on some factors or elements that are discussed below: Adequate knowledge of managers: managers should acquire...
Downward communication is that communication in which information flows form superior to subordinates. Through downward communication, managers communicate organizational goals, policies, procedures, orders, instructions, decisions, etc. to their subordinates. In the process of downward communication, messages of the top executive...
Advantage of vertical communication Vertical communication occurs when information flows in vertical direction up to down and down to up within an organization. Thus, upward and downward communication together makes vertical communication. The merits or reasons of vertical communication are...
Within an organization when communication occurs among persons of different positions, stage system vertical communication. It is a kind of internal communication. In this type of communication, information moves completely and from bottom to top. When information moves all...