There are many models of communication developed by noted theorists of different disciplines. Among the theorists, Aristotle, Lasswell, Shannon, Weaver, McLuhan, MacLean, Rileys, Westley, Gerbner, Rothstein, Schramn, Berlo, Osgood, Johnson, Cherry are the renowned ones. Some important and well-known models are discussed below:
1. Aristotle’s Model: Aristotle, your well known Ancient greek thinker, unveiled an operation involving by oral communication within his / her creating 3 hundred years prior to the birth involving Christ. The task is regarded worthy inside analyze involving modern day communication. He articulates of any communication practice consisting of a new loudspeaker, a message and also a listener. The Aristotelian model of communication can be as follows:
2. Lasswell’s Model: Harold Lasswell, a politics scientist, designed a communication exchanges type mixing the main elements of communication exchanges. His model has become widely discussed given that 1940s. He or she expressed the actual type because, “Who affirms exactly what, in which funnel, to be able to which, in doing what effect. ” Which means, Lasswell’s style of verbal exchanges consists of several parts- Sender (who), Message (what) in addition to receiver (whom). Lasswell included solely the actual component-channel. The majority of modern-day theorists talk about these several areas of the actual communication procedure by employing diverse terminology. The particular Lasswell’s type can be found beneath:
3. Claude Shannon and also Warren Weaver Model: united States applied mathematician Claude Shannon and also Industrial engineer Warren Weaver produced a new mathematical theory regarding conversation within 1949 although working at bell Mobile phone Laboratories in the United States. Afterwards his / her style has grown to be well-known because “information theory”. Shannon and also Weaver’s style is commonly recognized because the course from which communication studies has exploded.
Shannon along with Weaver product contains the subsequent 5 things:
- An data source, which usually yields an email
- Some sort of transmitter, which encodes the particular communication in to indicators
- Some sort of sales channel, to be able to which usually indicators usually are taken for sign
- Some sort of receiver, which ‘decodes’ (reconstructs) the particular communication from the indication
- Some sort of desired destination, in which the communication occurs.
In the model, they indicated a sixth element, noise as a dysfunctional factor. The model is shown below:
Advantages of Shannon and Weaver’s model: The strengths of Shannon and Weaver’s model are:
- Generality and
Such advantages made this model attractive to several academic disciplines.
4. Schramm’s Model: Wibur Scharmm, the well-known communication theorist, designed an easy devices communication model in his book “The course of action in addition to Effects involving Mass Communication. ” Within the product, Schramm found because Aristotle would, of which communication usually requires about three elements-the resource, this communication plus the desired destination. Ultimately, the original source encodes a communication in addition to direct that to its desired destination via some programmers, in which the message is usually obtained in addition to decoded. Schramm’s product is really as comes after:
5. The Rileys Model: John W. Riley and Matilda White Riley, a husband and wife team of sociologists pointed out the importance of the sociological view in communication. They developed a model to illustrate sociological implications in communication. The model is shown below:
The mode indicates the communicator (C) emerges as part of a larger pattern , who sends messages in accordance with the expectations and actions of other persons and groups within the same social structure. it is also true in the case of the receiver (R) in the communications process. in addition, both the communicator and receiver are part of an overall social system. The model clearly illustrates that communication is a two-way process.
6. Berlo’s S-M-C-R Model: David K. Berlo, a communication theorist and consultant developed a model named S-M-C-R model of communication in 1960 in his book “The process of communication”. Berlo pointed out the importance of the psychological view in his communication model. The four parts of Berlo’s S-M-C-R model are S = Source, M = Message, C = Channel and R = Receiver. The model is as follows:
The elements of Berlo’s model are discussed below:
Source: The first element of Berlo’s communication model is the source. All communication must come form some sources. The source might be one person, a group of people of a company. Several things determine how a source will operate in the communication process such as:i. Communication skills like abilities to think, write, draw and speak.
- ii. Attitudes toward audience, the subject matter etc.
- Knowledge of the subject, the audience and the situation.
- Social background, education, friends, salary, culture etc.
Message: Message is the information, views of thoughts to be sent by the source. The source must choose the code or language for sending the message.
Channel: The channel is the method such as telegraph, newspaper, radio, letter, poster or other media through which the message will be transmitted.
Receiver: Receiver is the final element in the communication process. The receiver is the audience of the message.
7. Contemporary Model: The modern day style of communication features developed primarily from the early on work associated with Shannon along with Weaver along with Schramm. These experts have been related to expounding on the process of communication in a way that may be useful in most situations. Off their work the ultra-modern as well as modern day style of communication developed. The normal regions of modern day style of communication incorporate communicator, encoding, information, moderate, recipient, decoding, and suggestions along with sounds.