Scope of mass communication is wide in nature. For the advancement of world civilization, the scope of economic activities is increasing day by day. Specifically after, the industrial revolution rapid development is happening in trade, commerce and industrial sector. All these have given emphasis to the mass communication which is now so pervasive that it may go up to social commercial national or international levels. However, the scope of mass communication discussed briefly in below:
- Trade and commerce: For massive production and sale mass communication helps through wide circulation and publicity facilitates the organization to reach these objectives in comparatively less time and expenditure.
- Social affairs: Mass communication also helps to advance our social affairs. Unexpected sufferings of people are sometimes caused by severe drought, a terrible flood, war or any other natural calamities others will be known rapidly through mass communication and take quick decision.
- Human resources management: By the help of mass communication, semi skilled workers become skilled and fit for the target job which is a scope of mass communication also.
- Political affairs: It has power for access to political affairs. To form public opinion on some important political issue, political parties convey their feelings and arguments to the general public through mass media like television, newspapers etc. Even international politics also influence largely by mass communication through electronic media.
- State business: The annual plan, policy, program and procedure of a state are circulated through mass communication and communication ministry of a state performs a vital role here and uses various electronic media to serve their purposes.
- Education: Education is another area where mass communication is widely used. The mass education programmed undertaken by the Govt. Is being vigorously conducted through television, radio and newspapers.
bandana negi says
thankyou it very helpful…
In recent years we have witnessed an unprecedented growth in the field of mass communication that why scope in the field of mass communication is vast.