Objectives of circular letter

The objectives of circular letter are many folds. Generally, circular letter passes business related information to a huge number of readers. However, it may also circulate non-business information. Circular letter is drafted and distributed for attaining three sets of objectives: business objective, personal objective and social objective. These purposes of circular letter are also known as situations requiring circular letters. These objectives or situations are discussed below:

A. Business objectives

Circular letter is written for the following two business objectives:

1. Circulating business information: The primary objective of circular letter is to distribute information relating to business. Circular letter usually circulates the following business information:

  • Launching a new business
  • Expansion of existing business in any new field
  • Changing the nature of business
  • Opening or closing branches of the business
  • Changing the name of the business
  • Shifting the address of the business
  • Discharging any officer, executive, agent or representative of the business
  • Employing any new business executive or agent
  • Admission of new partner
  • Retirement or death of any existing partner
  • Cancellation of any business deal or contract
  • Entering into any new business contract
  • News regarding increase or decrease of price
  • News regarding trademarks, registered brand etc.
  • Amalgamation of some business units and
  • Winding up of business partly or wholly

2. Increasing demand for the products: Business circular letter also aims at increasing products demand. In this case, circular letter contains the following information:

  • Innovation of new product
  • Quality improvement of existing products
  • Import of any new products
  • Marketing of new products
  • Decease or increase in product price
  • Decease or increase in product price
  • Any special discount or reduction in price
  • News relating to any business award or certificate such ISO 9001

B. Personal objective:

Circular letter may be used to circulate the name and fame achievement, contribution etc. of an individual.

C. Social objective:

Circular letter can also be drafted highlighting the social or national problems with a view to build public awareness.

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