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You are here: Home / Written Communication / What is You Attitude in Business Communication

What is You Attitude in Business Communication

Posted By The Business Communication 10 Comments

As we known form analyzing our own mental filters, we human beings are self-centered creatures. Because we are self-centered, we tend to see each situation form our own points of view. In letter writing situations, this attitude may lead us to a writer-oriented, we-view point approach-one that places emphasis on ourselves and our interests rather than on our readers and their interests.

Such approaches obviously do not elicit the most positive responses in our readers, because they too are self-centered. The result is not conducive to building goodwill, nor does it help get your readers to do things you want them to do. You can achieve more positive effects by writing in the reader’s point of view.

The ‘you attitude’ is writing style that emphasizes readers rather than the writer. To write business letter we should not focus or put our self in the place of receivers. Their desires, problems, circumstances, emotions and probable reactions are to be taken into consideration. Business letter must be written form ‘you viewpoint’ instead of ‘I or we viewpoint’. You viewpoint emphasize reader’s interest and help to win the reader’s mind and attention. For example:

  1. I or We attitude: We are sure that our view discount policy will attractive to you.
    You attitude: You will surely appreciate new discount policy.
  2. I or We attitude: I am happy to hear that you have selected our firms.
    You attitude: Thank you for giving us the opportunity to serve you.
  3. I or we Attitude: I will give you 10% discount
    You attitude: You can get 10% discount

Thus it can be stated that by adopting you-viewpoint following benefits can be enjoyed:

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  • Creation of friendly atmosphere
  • Motivation the reader
  • Establishment of mutual trust
  • Can create favorable outcome even in a bad-news situation
  • Accomplishment of the goal of the letter
  • Enhance goodwill of the firm

Finally, it can be said that for the above benefits the ‘you attitude’ is not only important but also essential for effective letter writing.

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Filed Under: Written Communication Tagged With: Attitude in Business Communication, Importance of ‘you attitude’ in a business letter

Reader Interactions

Comments

  1. alisa says

    May 28, 2015 at 8:34 pm

    Rewrite thisi sentence using “you” attitude to make it mor positive:
    1.you shouldn’t have put the blender into the dishwasher

    Reply
    • Anon says

      June 25, 2015 at 6:56 am

      1. The blender should not have been placed in the dishwasher.
      In the case of something negative you will want to careful with the “you viewpoint”; it can be confrontational.

      Reply
  2. ap says

    February 4, 2017 at 9:10 pm

    You attitude means
    communication ki buckchodi dena

    Reply
  3. Harshita Jain says

    December 13, 2019 at 8:09 am

    Great content. I am really thankful
    But it has a lot of grammatical errors. Please make sure to rectify.

    Reply
  4. Katherine says

    April 13, 2021 at 2:17 pm

    I am happy to hear that you havr selected our firm

    Reply
  5. Mohammad says

    June 2, 2021 at 7:20 am

    Unfortunately, I will not be able to give you any definite price until you let me know the size and quantity of cartons you need.

    Reply
    • Mohammad says

      June 2, 2021 at 7:26 am

      can anyone plz help me out to Change the following sentences and eliminate the negative aspects.

      Reply
    • Edmund says

      August 7, 2021 at 4:31 pm

      Thank you for giving us an opportunity to server you. Kindly share the size and quantity of cartons you need, so that accordingly we can provide you the price.

      Reply
      • MC says

        May 11, 2022 at 2:59 am

        *serve

        Reply
  6. MC says

    May 11, 2022 at 2:55 am

    I can’t get past the typo in the first line.

    Reply

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