As we known form analyzing our own mental filters, we human beings are self-centered creatures. Because we are self-centered, we tend to see each situation form our own points of view. In letter writing situations, this attitude may lead us to a writer-oriented, we-view point approach-one that places emphasis on ourselves and our interests rather than on our readers and their interests.
Such approaches obviously do not elicit the most positive responses in our readers, because they too are self-centered. The result is not conducive to building goodwill, nor does it help get your readers to do things you want them to do. You can achieve more positive effects by writing in the reader’s point of view.
The ‘you attitude’ is writing style that emphasizes readers rather than the writer. To write business letter we should not focus or put our self in the place of receivers. Their desires, problems, circumstances, emotions and probable reactions are to be taken into consideration. Business letter must be written form ‘you viewpoint’ instead of ‘I or we viewpoint’. You viewpoint emphasize reader’s interest and help to win the reader’s mind and attention. For example:
- I or We attitude: We are sure that our view discount policy will attractive to you.
You attitude: You will surely appreciate new discount policy.
- I or We attitude: I am happy to hear that you have selected our firms.
You attitude: Thank you for giving us the opportunity to serve you.
- I or we Attitude: I will give you 10% discount
You attitude: You can get 10% discount
Thus it can be stated that by adopting you-viewpoint following benefits can be enjoyed:
- Creation of friendly atmosphere
- Motivation the reader
- Establishment of mutual trust
- Can create favorable outcome even in a bad-news situation
- Accomplishment of the goal of the letter
- Enhance goodwill of the firm
Finally, it can be said that for the above benefits the ‘you attitude’ is not only important but also essential for effective letter writing.