Advantages of Interview | Merits of Interview

Interview is a formal technique of oral communication. It is an effective mechanism of knowing one’s opinion, attitude, idea, intelligence, ability and depth of knowledge. The advantages of interview or merits of interview are discussed below:

Quick exchange of information: Interview is a kind of oral communication. Through interview information is exchanged in the form of face to face conversation between the interviewer and interviewee on any specific topic. This helps quick, free and fair exchange of information between the interviewer and interviewee.Advantages of Interview

Instant response: Interview is a kind of face to face conversation. Here the interviewee responds quickly to the questions of the interviewer. Therefore, interviews are arranged to know the opinions, attitudes, reactions, depth of knowledge etc of job seekers or other persons form their responses.

Setting grievance: Interview is an effective means of setting grievance of any aggrieved person. Since interview allows open discussion between the interviewee and interviewer, real causes of grievance can be detected easily. Thus necessary actions can be taken to settle the grievance.

Evaluating mental state: By arranging interview, interviewer can assess the mental strength, level of confidence and ability to handle stress of the interviewees form their facial expression, way of speaking etc.

Checking the candidate’s qualifications: Interview helps the employers to evaluate educational qualifications, efficiency, performance, willingness etc. of the job seekers.

Developing relationship: In an interview interviewer and interviewee can directly exchange information on any predetermined issue. This helps to increase their level of understandings and enhancing relationships between them.

Informing the candidate about some matters: Interview is also an effective means to inform the job seekers about the company’s missions, objectives, goals, duties and responsibilities of the job etc.

Importance of Circular Letter

Circular letter is one of the most important letters which is written most frequently. Its importance in business requires no explanation. A well furnished circular letter is quite able to win the hearts of many customers at a time. It contributes a lot to combat competition. The importance of circular letter in modern business in discussed below in the light of advantages it provides:

Sending message to mass people: The foremost advantage of circular letter is that it is able to send message or information to a large number of people at a time at a cheaper rate. In fact it provides the advantage of mass communication.circular_letter_sample

Cost effective: Circular letter is a cost effective method of sending message. Since it can send message to a large number of readers at a time, the reaching cost per reader is reduced tremendously. It in fact, saves money of the organization.

Saving time: Circular letter not only saves money but also saves time. By it a message can be sent to a good number of audiences at a time, hence it saves time of sending message to individual person or customer.

Creating market: Circular letter helps to create new market for existing or new products and services. The message circulated by this type of letter arouses interests in the minds of the people and thus it creates new market for products or services.

Pervasive medium: Circular letter is one of the pervasive media of communication. It can reach everyone irrespective have of age and can reach every corner of any location. Mass people can get information from it very easily and very rapidly.

Prompt publicity of product or service: Circular letter helps publicize goods and services to mass people very swiftly by circulating interesting and amazing news to them. It also produces prompt feedback from the respondents.

Business or market expansion tool: Circular letter is an important tool used for expanding business and market. News related to product, service and customer is given to a large number of people that help to expand the business or market base of a company.

Introducing new product or service: Circular letter is widely used to introduce a new product or service to the mass people or target market so that they show their interest towards it. Product or service information, technological advancement, quality etc are included in the circular to impress the prospective buyers.

Increasing the goodwill of the company: Through circular letters the customers are informed about the social welfare activities, quality of the products, quality of the products, sponsorship in different areas etc. of the company. It enhances the goodwill of the company to the mass people.

It is clear from the above discussion that the importance of circular letter in business is inevitable. We should materialize the advantages provided by it to get maximum benefit from it.