The objectives of circular letter are many folds. Generally, circular letter passes business related information to a huge number of readers. However, it may also circulate non-business information. Circular letter is drafted and distributed for attaining three sets of objectives: business objective, personal objective and social objective. These purposes of circular letter are also known as situations requiring circular letters. These objectives or situations are discussed below:
A. Business objectives
Circular letter is written for the following two business objectives:
1. Circulating business information: The primary objective of circular letter is to distribute information relating to business. Circular letter usually circulates the following business information:
- Launching a new business
- Expansion of existing business in any new field
- Changing the nature of business
- Opening or closing branches of the business
- Changing the name of the business
- Shifting the address of the business
- Discharging any officer, executive, agent or representative of the business
- Employing any new business executive or agent
- Admission of new partner
- Retirement or death of any existing partner
- Cancellation of any business deal or contract
- Entering into any new business contract
- News regarding increase or decrease of price
- News regarding trademarks, registered brand etc.
- Amalgamation of some business units and
- Winding up of business partly or wholly
2. Increasing demand for the products: Business circular letter also aims at increasing products demand. In this case, circular letter contains the following information:
- Innovation of new product
- Quality improvement of existing products
- Import of any new products
- Marketing of new products
- Decease or increase in product price
- Decease or increase in product price
- Any special discount or reduction in price
- News relating to any business award or certificate such ISO 9001
B. Personal objective:
Circular letter may be used to circulate the name and fame achievement, contribution etc. of an individual.
C. Social objective:
Circular letter can also be drafted highlighting the social or national problems with a view to build public awareness.
