• Skip to primary navigation
  • Skip to main content

The Business Communication

Empowering Connections for Success

  • Introduction
  • Skills
  • Types
    • Oral Communication
    • Written Communication
    • Internal Communication
    • Non-Verbal Communication
    • Modern communication
  • Letter Writing
    • Report Writing
  • Secretarial
    • Employment Communication
    • Company Meeting
  • Show Search
Hide Search
You are here: Home / Written Communication / Objectives of circular letter

Objectives of circular letter

Posted By The Business Communication Leave a Comment

The objectives of circular letter are many folds. Generally, circular letter passes business related information to a huge number of readers. However, it may also circulate non-business information. Circular letter is drafted and distributed for attaining three sets of objectives: business objective, personal objective and social objective. These purposes of circular letter are also known as situations requiring circular letters. These objectives or situations are discussed below:

Table of Contents

Toggle
  • A. Business objectives
  • B. Personal objective:
  • C. Social objective:

A. Business objectives

Circular letter is written for the following two business objectives:

1. Circulating business information: The primary objective of circular letter is to distribute information relating to business. Circular letter usually circulates the following business information:

  • Launching a new business
  • Expansion of existing business in any new field
  • Changing the nature of business
  • Opening or closing branches of the business
  • Changing the name of the business
  • Shifting the address of the business
  • Discharging any officer, executive, agent or representative of the business
  • Related Articles
    - Killer Tips For Writing A Business Letter
    - What is You Attitude in Business Communication
    - Advantages and Disadvantages of Business Letter
    - Written Communication | Questions and Answers
  • Employing any new business executive or agent
  • Admission of new partner
  • Retirement or death of any existing partner
  • Cancellation of any business deal or contract
  • Entering into any new business contract
  • News regarding increase or decrease of price
  • News regarding trademarks, registered brand etc.
  • Amalgamation of some business units and
  • Winding up of business partly or wholly

2. Increasing demand for the products: Business circular letter also aims at increasing products demand. In this case, circular letter contains the following information:

  • Innovation of new product
  • Quality improvement of existing products
  • Import of any new products
  • Marketing of new products
  • Decease or increase in product price
  • Decease or increase in product price
  • Any special discount or reduction in price
  • News relating to any business award or certificate such ISO 9001

B. Personal objective:

Circular letter may be used to circulate the name and fame achievement, contribution etc. of an individual.

C. Social objective:

Circular letter can also be drafted highlighting the social or national problems with a view to build public awareness.

LET’S KEEP IN TOUCH!

We’d love to keep you updated with our latest news and offers! 😎

We don’t spam! Read our privacy policy for more info.

You're on the list!! Check your inbox or spam folder to confirm your subscription.

Filed Under: Written Communication Tagged With: Objectives of circular letter, Situations that require circular letter

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Copyright © 2013–2025 by The Business Communication All Rights Reserved | Privacy Policy | Contact