Mass communication is an indispensable part of business. Business activities would be restricted without mass media. In this post-modern age,…
Horizontal communication occurs between people holding the same hierarchical position. Both written and oral methods are used to make horizontal…
Horizontal communication occurs between people occupying the same positions in the organization hierarchy. It helps to share ideas, information, wishes…
Advantage or merits of downward communication Downward communication benefits the organization in many different ways. Through this communication, superior provide…
Downward communication mainly aims at providing subordinates with the goals, policies, and procedures of the company along with the instructions,…