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Types of Communication

Types of Communication

Mass communication agencies are those organizations or bodies that collect and gather information from various sources and disseminate that information to a large number of audiences by using appropriate media. The important agencies of mass communication are discussed below: Press...
Mass communication is a process of transmitting message to a large number of scattered audiences. Through mass communication, information can be transmitted quickly to a large number of people who generally stay far away from the sources of information....
Downward communication is the most effective way to direct, supervise, and guide the employees for attaining organizational goals. Success of downward communication depends on some factors or elements that are discussed below: Adequate knowledge of managers: managers should acquire...
There are many models of communication developed by noted theorists of different disciplines. Among the theorists, Aristotle, Lasswell, Shannon, Weaver, McLuhan, MacLean, Rileys, Westley, Gerbner, Rothstein, Schramn, Berlo, Osgood, Johnson, Cherry are the renowned ones. Some important and well-known...
Mass communication is characterized by the transmission of complex messages to large and diverse audiences, using the sophisticated technology of communication. Mass media refers to the institutions that provide such messages: newspapers, magazines, and television, radio, film and multimedia...