Downward communication mainly aims at providing subordinates with the goals, policies, and procedures of the company along with the instructions, orders, and directions of the superiors. In the following the main objective or purposes of downward communication are discussed: To inform the subordinates: The prime objective of downward communication is to communicate organizational goals, plans, […]
Objectives of downward communication
What is downward communication? [Objectives and Methods]
Downward communication is the communication where information or messages flows from the top of the organizational structure from the bottom of the organizational structure. Downward communication occurs when information flows down the hierarch form superiors to subordinates. This type of communication may forms such as staff meetings, company newsletter, company policy statement, information memos, e-mail, […]