The prime objective of employing private secretary is to relieve the overburdened administrators, executives, businessperson, politicians, educationists, novelists etc. Therefore, private secretaries should have some minimum qualifications so that they can perform some of their employer duties. The desired qualifications that private secretaries should possess are as follows: Educational qualifications and general knowledge The private […]
The Effectiveness of Downward Communication
Although organizations extensively use downward communication, effectiveness and success of this communication are hindered by some factors. These factors are discussed below: Incompleteness Sometimes it is observed that executives send message to their subordinates without any explanation and clarification. As a result, the subordinates cannot understand the accurate meaning of the message and often confuse […]
Mass Communication of Media
The mass media are vehicles that carry messages to large, diverse and heterogeneous audiences. These media are numerous in numbers and are very pervasive. From dawn to midnight, people stay in touch with some media of mass communication. The widely used media of mass communication are discussed below- Print media Print media are the oldest […]
Role of Mass Communication in Business
Mass communication is an indispensable part of business. Business activities would be restricted without mass media. In this post-modern age, the success of business largely depends on mass communication. The role of mass communication in business is mentioned below- The Role of Mass Communication in Business Launching business Media of mass communication are used to […]
Purposes or Objective of Business Reports
Reports are the primary means of communication in organization. In large-scale organizations, there is no alternative to use reports. Reports also play an important role in small-scale organizations. Some points highlighting the purposes or objectives or important of business report are presented below- Transmitting Information: Business report is very important for transmitting information from one […]