Author: Masudur Rashid

Two-way communication occurs when the receiver sends response or feedback to sender’s message. In two-way communication process, the cycle of communication involves the sender first transmitting the message to the receiver. After receiving a message, the receiver decodes it and then sends back his or her reaction to the sender. In two-way communication, information flows in two ways: information form sender to receiver and response from receiver to sender. So it is regarded as the complete communication process. Two-way communication may occur horizontally or vertically in the organization. It can also be a form of symmetrical communication. In terms of…

As we known form analyzing our own mental filters, we human beings are self-centered creatures. Because we are self-centered, we tend to see each situation form our own points of view. In letter writing situations, this attitude may lead us to a writer-oriented, we-view point approach-one that places emphasis on ourselves and our interests rather than on our readers and their interests. Such approaches obviously do not elicit the most positive responses in our readers, because they too are self-centered. The result is not conducive to building goodwill, nor does it help get your readers to do things you want…

You might be scrolling through this post on your phone right now, but imagine holding a fresh newspaper in your hands, smelling the ink, and hearing that soft rustle of paper. Feels different, doesn’t it? Despite our digital obsession, print media still has a unique charm and authority that no screen can replace. Let’s explore how print media in mass communication continues to inform, educate, and inspire — from the first newspaper to today’s glossy magazines and scholarly journals. What Is Print Media in Mass Communication? In simple terms, print media refers to all forms of communication that use paper…

Have you ever sent an email to your team and assumed the job was done? You hit “send,” sat back, and waited for the results. But a week later, you realized that half the team didn’t read it, and the other half completely misunderstood it. This is the classic difference between sending information and communicating. In the corporate world, information flows from the top down. We call this downward communication. It is the backbone of organizational structure. It is how CEOs share their vision and how managers assign tasks. However, the mere existence of this flow does not guarantee its…

Imagine you are the CEO of a huge company. One morning, you wake up to terrible news. Your main product has a major defect. Customers are angry, and your stock price is falling fast. What do you do in this situation? You cannot call every single customer personally to apologize. You cannot visit every shareholder’s home to explain the situation. You need a way to reach everyone at once, and you need to do it fast. This is where the magic happens. It is the intersection of two powerful business functions: Public Relations (PR) and Mass Communication. PR provides the…