Author: Masudur Rashid

Imagine a large waterfall. The water starts at the very top, gathers momentum, and flows all the way down to the pool below. In the corporate world, information moves in a very similar way. This is what we call downward communication. It is the lifeblood of any hierarchical organization. However, simply shouting orders from the executive suite is not enough. You need structure. You need clarity. Above all, you need to understand the essential components that make this flow work. If the water gets blocked halfway down, the pool at the bottom dries up. Similarly, if your message gets stuck…

Let’s be honest, nobody enjoys complaining. But sometimes, situations push us to do it. Maybe you bought a new gadget that stopped working after a week. Or maybe you booked a hotel room that looked nothing like the glossy pictures online. At such moments, you have two choices: shout in frustration or write a professional complaint letter. Guess which one actually gets results? That is right, the complaint letter in business communication. A complaint letter is not just about venting frustration, it is a tool that can fix problems, get refunds, or improve services. In this guide, I will not…

As we known form analyzing our own mental filters, we human beings are self-centered creatures. Because we are self-centered, we tend to see each situation form our own points of view. In letter writing situations, this attitude may lead us to a writer-oriented, we-view point approach-one that places emphasis on ourselves and our interests rather than on our readers and their interests. Such approaches obviously do not elicit the most positive responses in our readers, because they too are self-centered. The result is not conducive to building goodwill, nor does it help get your readers to do things you want…

Have you ever wondered why some advertising campaigns go viral instantly while others flop? You might think it is just luck. You might think it is all about having a big budget. However, the reality is quite different. It is usually about psychology. Behind every successful media message, there is a framework at work. These frameworks explain how information travels, how people process it, and how it changes their behavior. In the academic world, we call these mass communication theories. For students and marketers, these are not just dry textbook concepts. They are powerful tools. If you understand the theory,…

Landing your dream job often feels like climbing a mountain, right? You prepare, you apply, you interview, and then you wait. The entire process can seem like a mystery, especially if you’re not sure what happens behind the scenes. That’s exactly why understanding the interview process steps is so important. In this complete guide, we’ll walk you through every stage of the interview process — from the moment you send your application until you receive that long-awaited offer letter. Along the way, we’ll share tips, insights, and even some fun facts to help you stay one step ahead of other…