Collection letters are written in a series. Each successive letter becomes stronger in tone. However, letters should be written in such a way so as to collect the dues promptly by maintaining relationships with the customers. a through consideration of the following factors may help the seller to achieve the goal of wringing collection letters. […]
Advantages and Disadvantages of Horizontal Communication
Advantages of Horizontal Communication Horizontal communication is essential for smooth functioning of organizational activities and for interdepartmental coordination. This type of communication is especially important for larger-scale enterprise. The followings are the main benefits that can be derived from horizontal communication. Coordination: Organizational activities are divided into various departments or groups. Horizontal communication facilities coordination […]
Features of Business Letter – Essential Qualities of Business Letter
Well drafted and well-structured business letter greatly contributes to business success. Business letter helps to create new relationships and to strengthen existing relationships. Therefore such letter should fulfill certain conditions or qualities. The Essential Qualities of Business Letter Simplicity of language: Business letter should be written in easy, simple and artistic language so that the […]
Importance of Non Verbal Communication
The use or application of non-verbal communication is as important as the verbal communication is in different areas of our life. Different non-verbal cues are widely used, separately or along with the verbal messages. The importance of non verbal communication can be discussed through its various uses and applications as follow: Importance of Non-Verbal Communication […]
Mass Communication Process
Communication process consists of a progression of stages by which message is transmitted from sender to receiver. The usual process of communication includes sender, encoding, message, channel, and receiver, decoding, and feedback. Mass communication process also entails some sequential steps to transmit a message. However, the process of mass communication is somewhat different from interpersonal […]