Author: Masudur Rashid

When it comes to selecting the right person or collecting accurate information, interviews play a vital role. Whether you are hiring an employee, conducting research, or preparing a report, interviews help you understand things beyond paper qualifications. But like every communication method, interviews come with both strengths and weaknesses. In this article, we’ll explore the advantages and disadvantages of interviews in simple language. You’ll also see how interviews relate to business communication and report writing — key areas that make this topic so useful for students and professionals alike. Understanding the Role of Interviews An interview is more than just…

Have you ever wondered why some advertising campaigns go viral instantly while others flop? You might think it is just luck. You might think it is all about having a big budget. However, the reality is quite different. It is usually about psychology. Behind every successful media message, there is a framework at work. These frameworks explain how information travels, how people process it, and how it changes their behavior. In the academic world, we call these mass communication theories. For students and marketers, these are not just dry textbook concepts. They are powerful tools. If you understand the theory,…

If you think sales letters are old-fashioned, think again. Despite the rise of social media ads and automated email funnels, the business sales letter is still alive and kicking. Why? Because nothing beats a well-crafted message that feels personal, persuasive, and professional. Think about it. A sales letter is not a flashy ad or a quick tweet. It is a carefully written piece of communication designed to convince someone to take action. That action could be buying a product, trying a service, or simply considering your brand in the future. In this article, we will explore what sales letters are,…

Have you ever thought about how often we rely on written words to connect, explain, and share ideas? From emails and business letters to WhatsApp messages and meeting minutes, written communication is everywhere. In the world of business, it plays an even more critical role. But what exactly is written communication, and why is it so important? Let’s explore this in a simple and engaging way. What is Written Communication? Written communication refers to the process of conveying information through written symbols, usually in the form of letters, emails, reports, or memos. In other words, it is the use of…

No one likes complaining, but sometimes it becomes necessary. Imagine buying a new phone that stops working in a week or booking a hotel room that turns out completely different from the advertisement. Frustrating, right? Instead of shouting at customer service or firing off an angry text, the professional way is to write a letter of complaint in business communication. A well-written complaint letter gets noticed, respected, and often resolved faster. It shows you are serious, organized, and professional. In this guide, you will learn what a complaint letter is, why it matters, how to write one step by step,…