Essentials for Successful Mass Communication

Mass communication is usually one way flow of information. The effectiveness of this communication primarily depends on the sender of the message. In order to make mass communication effective, the sender should fulfill the following perquisites. Appropriate Planning: Successful mass communication requires appropriate planning about what, who, whom to be communicated. This will guide the […]

Scope of Mass Communications

The scope of mass communication is very pervasive. All aspects of modern society like entertainment, economics, politics, education, science, religion, charities, agriculture, and transportation fall within the scope of mass communication. With the advancement of human civilization and technology, its scope is increasing day by day. In the following, the scope of mass communication is […]