Functions of Memo

Memo transmits information relating to day-to-day activities of an organization. It generally carries orders, instructions, policies, procedures etc. From higher level to lower level of the organization. It is also used to convey suggestions and requests from lower level to upper level. However, the following are the main foundations of memo-
Functions of Memo
Conveying information: For better performance, organizational members require information. Memos are the tools to convey information to various internal parties of an organization. This information may be a new policy, new decision, revision of an existing programmed, appointment of new managers and announcement of special events, like picnic, excursion schedule etc.

Making request: Memo is the medium of making requests for internal parties. Through memos, concerned authority can request someone to attend in a meeting to supply information or to perform any function.

Providing response: Memo is also used to respond to any request made by memo. Memo conveys the requested information, one’s intention, whether to attend at a meeting or in a program.

Presenting information report: Memo is a helpful tool for presenting informal reports. Informal reports are written in memo form to present facts and recommendations that assist managers in making decisions. Subordinates usually write this type of memo.

Solving problems: Memo is also very useful in solving routine and day-to-day operational problems. Memo indicates the ways of performing the job and solving problems. This acts as the guide to action.

Characteristics of Mass Communication

Mass communication is very similar to other forms of communication. It involves people, messages, channels, noise etc. However, it possesses the following special characteristics or features in addition to the characteristics of general communication-

  • Large number of audiences: The most important characteristic of mass communication is that its audiences are relatively large. Audiences of mass communication may exceed millions after millions.
  • Heterogeneous audiences: The audiences of mass communication are not only large in number but also heterogeneous and anonymous in nature. Its audiences may belong to different ages, religions, sections and groups.
  • Scattered audiences: The audiences of mass communication are scattered in a vast geographical area, even in the whole world. So its audiences are far away from the source of information.Mass Communication
  • Personally unknown audiences: In mass communication, messages flow to scattered external audiences. Usually, the audiences are personally unknown to the communicator.
  • Common messages: Mass communication delivers the same messages simultaneously to a vast and diversified audience. Whoever wish and has the ability to afford the media, can easily receive the message from the mass communications channels.
  • Use of mechanical or electronic media: Mass communication relies on mechanical or electronic media to address large and diverse audiences. The media include radio, television, films, newspaper, posters, leaflets etc. Mass communication does not take place through face to face or telephonic conversation.
  • Rapid and continuous dissemination: Another distinct characteristic of mass communication is the speedy and continuous dissemination of the message. Various media of mass communication like radio and television transmit messages instantly. Numerous copies of films, newspapers, books and magazines can be distributed across vast geographical area within few days. Moreover, modern mass communication occurs continuously where messages are sent on a schedule.
  • Absence of direct feedback: In mass communication, there is no direct feedback from the receivers. It is mainly because the receivers of mass communication are far away from the source of information. For this, mass communication is regarded as mostly one way communication process. However, in some causes reactions of audiences can be known for their subsequent behaviors.
  • Requiring professional help: Developing and designing the message of mass communication requires help of professional communicators. The professional communicators include reporters, editors, actors, authors, writers, official spokespersons and so on. These professional communicators design, edit and disseminate news, entertainment, drams, advertising messages, public reactions messages and political campaigns.
  • Use of modern technology: Modern mass communication requires the use of various specialized modern technologies such as computer, computer network, fax, mobile phones, broadcasting media, printing devices etc. for effective preparation and distribution of message.

At last, we can say that the above stated features of mass communication have given it a separate entity form those of other types of general communication.