Advantages of Interview | Merits of Interview

Interview is a formal technique of oral communication. It is an effective mechanism of knowing one’s opinion, attitude, idea, intelligence, ability and depth of knowledge. The advantages of interview or merits of interview are discussed below:

Quick exchange of information: Interview is a kind of oral communication. Through interview information is exchanged in the form of face to face conversation between the interviewer and interviewee on any specific topic. This helps quick, free and fair exchange of information between the interviewer and interviewee.

Instant response: Interview is a kind of face to face conversation. Here the interviewee responds quickly to the questions of the interviewer. Therefore, interviews are arranged to know the opinions, attitudes, reactions, depth of knowledge etc of job seekers or other persons form their responses.Advantages of Interview

Setting grievance: Interview is an effective means of setting grievance of any aggrieved person. Since interview allows open discussion between the interviewee and interviewer, real causes of grievance can be detected easily. Thus necessary actions can be taken to settle the grievance.

Evaluating mental state: By arranging interview, interviewer can assess the mental strength, level of confidence and ability to handle stress of the interviewees form their facial expression, way of speaking etc.

Checking the candidate’s qualifications: Interview helps the employers to evaluate educational qualifications, efficiency, performance, willingness etc. of the job seekers.

Developing relationship: In an interview interviewer and interviewee can directly exchange information on any predetermined issue. This helps to increase their level of understandings and enhancing relationships between them.

Informing the candidate about some matters: Interview is also an effective means to inform the job seekers about the company’s missions, objectives, goals, duties and responsibilities of the job etc.

Mass Communication of Media

The mass media are vehicles that carry messages to large, diverse and heterogeneous audiences. These media are numerous in numbers and are very pervasive. From dawn to mid-night, people stay in touch with some media of mass communication. The widely used media of mass communication are discussed below-

Print media: Print media are the oldest means of mass communication. Daily newspapers, periodicals, magazines, books, posters, leaflets, billboard etc. are the examples of printed mass media. Through these media, national and international news on business, politics, sports, entertainments, literary and cultural works, advertisements etc. are transmitted to the readers. Message of print media are tangible. They are costly and are not suitable for illiterate people.

Audio media: Radio, mike, record player etc are the prominent audio media of mass communication. Only listening is possible though these media. News, song, recitation of poem, short drama, advertisement, story etc. is broadcasted through these media. Among these audio media, radio has the largest coverage. Radio is very popular to illiterate and low-income people.Mass Communication of Media

Audio-visual media: Audio-visual media are those that make visual presentation of an object. Though these media, the audiences can listen and view the images. Television, cine-complex, VCD, DVD etc. are the popular audio-visual media of mass communication. Through these media, news, drama, film, advertisement etc. can easily be transmitted to a large number of audiences at a time in home and abroad. As the price is decreasing, audio-visual media is gaining more and more popularity.

Printed and visual media: Billboards, comic books, posters, cinema slides and neon-sings etc are also used as the printed and visual media of mass communication.

Traditional media: There are also some traditional mass media such as narrative song, folk song, folk dance, Jatra, theater, drama, open-air opera etc. Though these are entertaining in nature, they also provide some practical lesson on various social issues. In this modern age, these media are still employed to increase public awareness on various issues like cultural heritage, vaccination, sanitation, trafficking etc.

In light of the above discussion, it is clear that there are plenty of mass media. Although technological advancement brings more and more new media, the conventional media of mass communication still has great appeal. In fact, no single medium can work best. Successful mass communication requires using a combination of mass media.